Layout Design, Digital Illustration
826DC Direct Mail Marketing
2018
In honor of fairytales—a nod to their upcoming year's book publication—826DC wanted to take their potential donors through a quest. From cover to each unfolded page, readers would follow the story along a "yellow brick road" through the nonprofit organization's programs, what donation amounts would fund, and then to images of some of the youth they've provided free programs for in the past and could continue to provide in the future with the reader's financial support.
It was a fun design project mixing storytelling and illustration, figuring out how the information would unfold, and illustrating fairytale elements that would then be used across their online platforms.
826DC is a nonprofit organization dedicated to supporting students ages 6–18 with their creative and expository writing skills, and to helping teachers inspire their students to write.
(student photos blurred)
The unfolding of the mailer brochure (student photos blurred).