Haven Conference booth activation environmental mockup
Booth Activation Environmental Design
Haven Conference
2014
Collaborated with large design team for the P&G Haven Conference Sponsorship program. Program goals were to re-enforce partnership with The Home Depot, highlight linkage between P&G cleaning products and DIY projects, broaden connection with influential bloggers, and provide support for more specific DIY claim with P&G products.
Agency: Blue Chip Marketing Worldwide
Main responsibility: Conceptualized booth space/activation
Additional responsibilities: Created event collateral
P&G, in partnership with The Home Depot, booth activation at the Haven Conference
Conceptualized the booth into an inviting space where bloggers can stop by to learn more about P&G products in the DIY context.
• Featured the "Bright Ideas" thematic throughout the activation (signage, takeaways, messaging, call-to-action)
• Transformed booth into an appealing "home-like" space
• Included bold signage of hero products and messaging
• Provided space for Blue Chip representatives to provide product demonstrations, interact with bloggers and blogger ambassadors, and facilitiate booth engagement activities
• Designed within booth dimensions and program budget
• Provided itemized list of furniture needed for team to build and transform space during the conference
• Featured the "Bright Ideas" thematic throughout the activation (signage, takeaways, messaging, call-to-action)
• Transformed booth into an appealing "home-like" space
• Included bold signage of hero products and messaging
• Provided space for Blue Chip representatives to provide product demonstrations, interact with bloggers and blogger ambassadors, and facilitiate booth engagement activities
• Designed within booth dimensions and program budget
• Provided itemized list of furniture needed for team to build and transform space during the conference